"Design begins by defining a problem. Then devising a well-rounded solution that solves the quandary with efficient effectiveness. In today's world of visually assaulting clutter designers have a responsibility to effective design. Good design is sustainable design. It solves a predicament with efficient ease, as well as considering the environmental impact. I strongly believe that designers have a responsibility to design sustainably; thinking about their work from cradle to grave or cradle to cradle. "
